We’re seeing red in the maternity section! New arrivals (just in time for Valentine’s Day) from Maternal America.
Ask for one of the great Valentine’s pieces from SNÖ of Sweden.

We recently hosted a baby shower for Laura, who works at Joelle’s.  We found some great decorating ideas and would like to share them with you!  Please visit our blog for the complete rundown.

The M Coat is a unique, convertible 3-in-1 jacket that goes from being a fashionable Maternity coat; to a hip Mama coat; and back to a regular fitting Myself coat.  Insulated with Pure Canadian Down, and proudly made in Canada, Canadian Spirit Downwear continues to be a leader in Fashion-meets-Function Outerwear.
Joelle’s carries the M Coat in black and can order colours upon request!

Laura from Joelle’s and her husband Jeff (you may remember him from the cover of last year’s Firefighter calendar) are now the proud parents of Hudson! Congratulations from everyone at Joelle’s!!
Laura and Jeff will no doubt be needing the Pee-pee Teepee for the next little while! Washable and reusable. Several designs to choose from.

For the holidays, Robyn suggests mixing and matching great maternity pieces with non-maternity sparkly cardigans, belts and purses!  Must haves also include a great pair of denim and a fabulous pair of heels!  Click for larger image.

Robyn started out using the Ingrid & Isabel bellaband to keep up here favourite jeans.  Available in Black and White.
Robyn also loves Ingrid and Isabel rouched tanks and 3/4 sleeve tops too!  Also available in Black and White.

DL1961 is changing the definition of the perfect fitting jeas Based out of New York, this Premium Denim Company has revolutionized denim.  XFit fabric forms to your individual shape making for the perfect fit without sagging or loss of shape.  DL1961 is a favourite of celebrities such as Halle Berry, Blake Lively and January Jones.  DL Maternity Jeans are sure to give you the perfect fit.
How to dress your denim for the holidays?  Coming soon…

Bedondine collection of maternity clothes are all designed and made in Quebec.
Their stylish and comfortable dress pant, the Before and After Pant have just arrived
at Joelle’s.  Available in Black and Grey.
Need more work clothes? Come check out our new maternity dress shirts too!

Boob Fast Food Bra is a seamless nursing bra; soft, flexible and comfortable.  The low front disappears beneath your favourite v-necks and tops, and the design delivers on its “fast food” promise with straps that quickly un-clip with one hand.  Wide adjustable straps.  Nickel-free hooks/eyes, rings and buckle.  Flexibility in the bra accommodates changing breast size, common during the nursing period.  The size can also be altered with an additional hook and eye ribbon, supplied with every Boob bra.  Click for larger image.