Introducing: Cupcakes & Cashmere February 11 2016

Emily Schuman is a well-known blogger – you may be familiar with her Cupcakes and Cashmere blog, which was launched in 2008. She gets over 5 million views a month! What we like about her, and surely why she is so popular, is that her perspective on fashion, food, beauty and interior design is both inspirational and attainable. Her media and photography experience came from working for magazines Teen Vogue and Domino (one of Joelle’s personal favourites). She has written two books and has recently developed a clothing line – now available at Joelle’s and currently produced by BB Dakota.