A New Look To The Neighbourhood!

The time has come for us to start winding down Joelle's (as you know it) in order to get ready for all the exciting changes happening in early 2025.
Please note that Joelle's last day to be open will be Saturday, December 14, 2024.

 

NEW OWNERSHIP!

If you have not already heard - Ally Reed will be the new owner of Joelle's as of January 2025.
Joelle's by Ally will be located at 481 John Street Opening February 2025
We are so excited to see all the brands you love in a beautiful new space with all the service and expertise you expect (and familiar faces from our team). Ally has an incredible eye and will bring a fresh take to the business that was started by Joelle 28 years ago!

 

WHAT ABOUT JEFF’S GUYSHOP?

Jeff's Guyshop will be business as usual for the holiday season and will continue to operate in their current space until early January.
Jeff's Guyshop will be building a cool new concept in the current Joelle's location - opening March 2025 - and will function out of our Below Retail space for the duration of January and the month of February.
Jeff and Joelle’s son, Jackson will be coming
on board full time in the new space!

 

ROAM WASN’T BUILT IN A DAY...

...But it will be built in the current Jeff's Guyshop location by March 2025.
Alex and Erica, both long time employees at Joelle's, will add some casual Californian/Boho/Retro vibes to your shopping experiences as they will be moving their current pop up space permanently to the
John Street entrance at 457 Brant.

 

WATCH OUR ORIGINAL ANNOUNCEMENT VIDEO

Thank you to
Steph Silvestri for filming and
editing our announcement!
Also to the
Pearle Hotel and
Isabelle Restaurant
for hosting our filming.

 

 

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