about us


Joelle’s offers the ultimate shopping experience in Southern Ontario. With a reputation for making premium denim shopping easy, Joelle’s has become a one stop shop for all your fashion needs – from casual to career to dressy! Joelle’s also offers a well edited selection of shoes and accessories to complete the package. With a great mix of price points, you are not likely to walk away empty handed. Shopping at Joelle’s is like walking into a great big closet, colour coordinated to make wardrobe selection easy. Private shopping appointments and shopping nights are available. 

Founded in Downtown Burlington by Joelle Cooling in 1996, Joelle’s has grown three times to land in its 5200 square foot Brant Street location, which also houses Joelle’s husband’s men’s store, Jeff’s Guyshop. To add to the family focus, Joelle’s offers a Family section which is made up of Maternity and Nursing clothing, accessories, baby clothing, and gifts. Families are welcomed with easy stroller access.






Joelle's Great Staff

 People always comment about the amazing staff at Joelle's!
When it comes to personal style, they are all a bit different and when it comes to loving what they do, they are all a lot the same!

Meet our staff as they describe their style and what they love about Joelle's:


Alex  From sporty to elegant, I like to mix it up on a daily basis. I always like to be comfortable though, so you will always find me in a pair of flats. Because my style is eclectic, I love different aspects of many brands. Free People, Velvet and Sanctuary are a few of my favourites!

Joelle's is my home away from home! I practically grew up here! I love the ever changing fashions as well as the personal relationships I have made with my customers and coworkers over the past 18 years.
Vicki I dress with casual elegance plus an edge and I never forget my accessories! Many brands are in my closet, as clothes and shopping are my passion!

I love working at Joelle's for these reasons:
The joy of meeting and helping our customers, being part of a very special team of dedicated employees lead by Joelle and Jeff and the excitement that every fashion season brings to Joelle's.
Linda My look is classic and elegant with an edgy touch. As to favourite brands... it’s hard to answer specifically but they include Line, Bailey, Mackage and Jenn Fenton jewellery.

Simply, I love the people... the relationships with our customers and with the people that I work with.
Olivia As the youngest person on staff I find that my style stands apart from the rest, in a good way. A more edgy look-leather and plaid are two of my favourite things. I love my denim and am a Fidelity (and Hudson) girl on the bottom and, thanks to Joelle, a Zadig and Voltaire girl on the top.

Aside from working alongside a wonderful team and getting to meet so many amazing customers, one of my favourite things about working at Joelle's is the strong female presence that I get to experience every day. As Joelle celebrates her 20th year, it gives me such joy, and makes me so proud, to be able to say that I work for a strong, smart, business woman that has worked so hard to build such a successful business.
Danielle My Joelle's style is jeans–all day, everyday, t-shirts, sweaters, plaid shirts and a good pair of boots. My favourite brands are Rails, Free People, Moose Knuckles, Autumn Cashmere, Wooden Ships, and Frye boots.

I love the Joelle’s and JGS team, I love the clothes, I love helping my regular customers and making new ones, I love the feeling of making someone's day by putting them in an outfit. Oh, and I also love that I can work on both the women’s and men’s sides of the store.
Heidi My look is definitely sophisticated casual for the most part. I love the classic designers and enjoy mixing them in with my Joelle's wardrobe. Brands include: Splendid, Vince, Parker, Joie. And I love shoes!

I love the ambiance. Love working with all of the staff and customers and truly look forward to the days that I get to go to work. The girls know that the favourite part of my job is actually steaming!!
Chris - Headshot I love the casual elegant style of Vince. My second fave is Velvet.

We have the nicest clientele and the best clothing. Our working environment is cordial and a lot of fun. I am happy to come to work which means a lot to me. I enjoy the interaction with customers and staff.
Erica My all time weakness is a new pair of jeans (we have the best selection around if you ask me). Besides the premium denim, I would choose Free People as my brand and the Minnie Rose ruana as the most timeless addition to anyone's wardrobe.

The boutique environment is so special. The staff is like a family and the customers are an extension to that. It's a unique experience.
Kirsten I love all fashion, so my style can be quite eclectic. From Joie to Sanctuary, denim to leather, I love it all. Every brand we carry has a special look and style. Oh yes and shoes, shoes, shoes! One can never have enough. It’s always exciting to see what the new seasons bring. 

I love everything about the days I spend at Joelle’s. It never feels like work. Our clients and my Joelle’s family are fantastic. I always look forward to coming to “work” in such a wonderful boutique setting. It’s such a honour to be a part of something so special.
Joan Joan's style coming soon!
Kim Kim's style coming soon!
Amanda Headshot I wouldn't classify my style in one category. I have a number of different style personalities that I like to play with. I live in my Paige Verdugo ankle length jeans and funky/bohemian Free People shirts. For nights out I love my Tyler Madison wax coated leggings with a French Connection top, and for dressy occasions I LOVE Ted Baker and Parker. And I pair my Rebecca Minkoff Mini MAC purse with everything!

Working with the Joelle's staff is a blast. We have a great group of women who are smart, kind, incredibly funny and stylish!