457 Brant St. Burlington, Ontario Tel: 905-631-7918

about us


Joelle’s offers the ultimate shopping experience in Southern Ontario. With a reputation for making premium denim shopping easy, Joelle’s has become a one stop shop for all your fashion needs – from casual to career to dressy! Joelle’s also offers a well edited selection of shoes and accessories to complete the package. With a great mix of price points, you are not likely to walk away empty handed. Shopping at Joelle’s is like walking into a great big closet, colour coordinated to make wardrobe selection easy. Private shopping appointments and shopping nights are available. 

Founded in Downtown Burlington by Joelle Cooling in 1996, Joelle’s has grown three times to land in its 5200 square foot Brant Street location, which also houses Joelle’s husband’s men’s store, Jeff’s Guyshop. To add to the family focus, Joelle’s offers a Family section which is made up of Maternity and Nursing clothing, accessories, baby clothing, gifts and an assortment of kids toys. Families are welcomed with easy stroller access.

Joelle’s Great Staff are loyal, fun, friendly and approachably fashionable, just like the boutique’s great customers!




Joelle Cooling is proud of her community and is actively involved with the Burlington Downtown Business Association’s advertising and promotion committee as well as with numerous fundraising and community initiatives. Joelle’s events are always a hit. Be sure to sign up for Joelle’s emails and visit Joelle’s blog so that you don’t miss out.