Luv Aj

Amanda Jane Thomas is the founder and designer for Luv Aj.  She started her brand when she was 14 years old when her after school hobby of jewellery-making turned into a business by her senior year of high school. Her nickname is AJ. She used to sign everything ‘Luv Aj’, so it only seemed fitting to name the brand the same. 
Since launching Luv Aj in 2004, Amanda's creations have been seen on celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner. She was also added to the Forbes ’30 Under 30’ list in 2015 for her work as a jewellery designer.

"I believe jewellery tells a story and can instill a sense of confidence like no other accessory can. I make pieces that I personally love in the hopes that you will too. Quality and affordability is so important to me and the brand and I hope you can see that when you see the jewels."  — Amanda Thomas