457 Brant St. Burlington, Ontario Tel: 905-631-7918


We're Off To New York! February 23 2018

We Love New York

Joelle and Alex head to New York twice a year to attend the
Coterie trade show and do some serious buying and
research for the next season.

This trip, they surprised Danielle and Olivia who will be joining them and
visiting the booths and showrooms of our denim brands!

The first stipulation that you may find hard to believe is that Joelle and Alex
do this trip with carry on luggage only!  The New York airports tend to cancel
flights often, with wind or rain sometimes being the reason.  So - its crucial to
be able to jump on a different flight if needed!

The packing discussion has been going on all week - what to bring.
Keeping it simple and, of course, stylish, is the key.

Follow their adventure on Instagram: @joelles_clothing.

I Love Tyler Madison
I Love Tyler Madison waxed leggings are the
most versatile thing you can pack.
Just enough edge, these babies are cool with sneakers for
walking around the city all day Sunday and can be
instantly pumped up with heels for the evening!
Rebecca Minkoff
The Fanny Pack (yes, we swear they are back) makes so much sense for
travelling hands free and will actually look to the minute - we couldn’t be
happier!  Our version is by Rebecca Minkoff - our fave NY designer!
Puma sneakers
Sneakers.  Enough said.
Instead of teetering around in heels and blisters, we will be
styling in our comfy Puma runners! Yes!!!
Jenny Bird earrings
We will be stopping by to see Jenny Bird at her booth.
Her Icon Hoop earrings are easy to pack, light to wear and instantly hip.

Fidelity denim

Denim is the foundation of all of our wardrobes at Joelle’s and
Jeff’s Guyshop.  Olivia’s fave are by Fidelity.
We will all bring our own personal favourites.
S'well water bottle
And - we have to stay hydrated.
Often we don’t have time to stop for a break.
Our S’well bottle will be in tow, you better believe it!

Follow us on Instagram to see the trip unfold and to
get the inside scoop on the restaurants we hit and
the stores we visit for inspiration!




All Dahled Up! February 15 2018

New arrivals from Bella Dahl for Spring 2018.
An effortless fit with an effortless feel.

Bella Dahl Spring 2018




It's Back! The Coatigan from Soia & Kyo February 09 2018

Alex and Joelle buying at Soia & Kyo
The Coatigan

Fall’s fastest selling piece from Soia & Kyo
reinvented for SPRING!

We made sure to stock up on this
much coveted piece in two gorgeous, versatile shades for spring.
Anyone who was lucky enough to get one has given us rave reviews!
We bet some of you will even be back for a second colour!
Hurry - they won’t last long, we know from experience!!
$295 Shell or Latte

It’s a coat, its a cardigan.
Weekend, work, evening.
The possibilities for styling are endless!

Be sure to show us your coatigan style on Instagram
(we can only see it and share it if your account is public)
More styles from Soia & Kyo for Spring...
Soia & Kyo styles
Soia & Kyo - more styles
Soia & Kyo - Blazers
The two blazers above are coming soon!



Autumn Cashmere - New for Spring February 08 2018

Autumn Cashmere Spring 2018
The Cotton Collection from Autumn Cashmere has
arrived for Spring 2018!

Autumn Cashmere cotton collection spring 2018




Valentine Gifts February 01 2018

Looking for a gift for your Valentine?
We have you covered - for her and for him!
From Joelle's and Jeff's Guyshop.


Gifts for Your Valentine

Gifts for Her

Gifts for Him from Jeff's Guyshop.




Treat The One You Love January 25 2018

The Mini Initial Necklace from The Right Hand Gal is
the perfect gift for Valentine's Day (or any day)!
Available in yellow or white gold.  16 or 18 inch lengths.
Single initial or add more.  Starting at $198

Please place your order by January 31, 2018 to receive 
in time for Valentine's Day.

The Right Hand Gal Mini Initial Bracelet




Velvet - New Arrivals January 23 2018

Our New Arrivals from Velvet are here for Spring 2018!


Velvet for Spring 2018

Velvet Spring 2018 - clothing
Velvet Spring 2018 - more clothing including our fave basic tees




Sanctuary - New Arrivals! January 17 2018

Sanctuary Spring 2018

The transitional ‘collection’ from Sanctuary has arrived!
Liven up your Winter wardrobe with on trend items that are also great for Spring.
Cold shoulders, plaids, chunky knits and camo!

Sanctuary clothing for Spring 2018



Holiday Looks! November 30 2017

Great Holiday Looks: New Sanctuary, Blue Velvet, New Lilla P, Winter Florals.


Sanctuary for the Holidays
Blue Velvet for the Holidays
Lilla P
Winter Florals for the Holidays




Joelle's Star Studded Night Recap November 09 2017

We kicked off the Holiday Season on Monday, November 6 with our Star Studded Night!
Here are photos from the event. Thanks to all who attended.
Special thanks to Jenn Fenton, Lindo F, Dillon's, Gourmet on the Go (905-875-7316) and The Wandering Locavore

Limited Edition for Joelle's November 03 2017

The Right Hand Girl

We wanted something special for you that
would be beautiful on its own or paired with
your favourite The Right Hand Gal pieces.
(Like the disc choker or the initial necklace!)
The Whitney and The Bezel:
available in sterling silver or gold plated.

Sanctuary will Match Your Mood for Fall October 13 2017

Sanctuary - Fall 2017


All of the season's trends done the Sanctuary way!
Sanctuary never fails to address all sides of our personalities.
The way you can mix and match prints and styles to suit your mood is
what we love about this line.
Sanctuary - Hunter Green
Sanctuary Velvet and Campy
Sanctuary - Florals and Shoulder details
Sanctuary - Neck Ties and Greased Leggings
Sanctuary - More pieces for Fall




Fidelity & Brave - Complementary Brands September 28 2017

Fidelity Denim Fall 2017


It’s so exciting to have so many interesting details in the Fidelity lineup this Fall!
Of course, the essential basics are available but be sure to check out the
hem treatments, the fabric backed destruction, and supersoft denim in a variety of rises.


Fidelity Styles



Born in Vancouver and currently residing in Los Angeles, Founder and Creative Director, Jason Trotzuk, set out to create modern, iconic jeans with a focus on premium fabrics, fabulous fits, and beautiful finishes. The end result is a
beautiful relationship between Fidelity and the wearer; effortlessly looking and feeling good by putting on a pair of jeans.


Jason Trotzuk from Fidelity



Brave Belts Fall 2017
Exciting new styles from Brave - right on trend as belts are becoming a focus again.
Whether for your favourite jeans or that perfect sweater dress, add
some flare with a statement belt.
Brave belt styles
In 1992, BRAVE Leather founder Scott Irvine became the first member of his family to graduate from university. The family's expectation for the burgeoning career of an educated family member was somewhat tempered when Scott announced his intention to become a street vendor.
Selling his hand-crafted leather goods on the street may hardly have seemed to be a lofty profession after spending four years in the halls of higher learning - and yet the year end tally showed sales of $66,000 in just six months - a promising start for what would be become an iconic Canadian brand.
While the street vending business had its appeal, the temperature of the Canadian winter did not. In 1993, BRAVE Leather thus began its journey to become one of the hottest fashion accessory brands in Canada by entering the retail market.
Twenty five years later more than a thousand specialty stores across fourteen countries count themselves among the ranks of The BRAVE Ones.
During this time over 2 million individual handcrafted items have been produced by BRAVE Leather's founder and his team of artisans. Each piece uniquely embodies the company's original simple vision:
BRAVE Leather is art inspired by its process: fine leather goods ethically designed and exclusively manufactured in Canada.
Alex and Joelle with Scott from Brave



MiiK and Pyrrha - Vicki's Pick September 21 2017

MiiK for Fall 2017

If you are a MiiK fan, like Vicki, you will love our latest arrivals.

Vicki's quote
MiiK styles for Fall
Pyrrha Now Available
Handcrafted in Vancouver using authentic wax seals and imagery from the Victorian era, Pyrrha talismans protect, celebrate and inspire the wearer. We used to carry this jewellery years ago. Both Joelle and Vicki rediscovered it while on separate holidays this summer.
Pyrrha necklace and meaning




I Love Tyler Madison for Fall September 18 2017

I Love Tyler Madison


We are so excited to present you with the
Fall Collection of I Love Tyler Madison pants (and the odd skirt) which
will knock your socks off!
If you own a pair, you know what we are talking about.
We all wear them – a lot!!!!
The newest styles are so great for all aspects of your life.


I Love Tyler Madison - styles
I Love Tyler Madison - More Styles




Turning the "PAIGE" to Fall September 07 2017

Paige denim Banner

Paige Bernette shirt and Rowan jacket

Paige Denim styles: Hoxton, Jacqueline, Verdugo.


We sure do love our Paige jeans here #atjoelles!
With something for everyone, Paige is known for their classic styles that transition from day to night and we promise you'll never want to take them off. Their soft, contoured designs fit like a glove and their transcend fabric prevents bagging.
Looking for the perfect skinny? What about a classic straight leg? Or an edgy distressed denim? You name it, Paige has it!
Want something different? Paige's Ponte pant is a must have for business or casual and their military green denim is a great spin on your traditional blue jean.
Come check out all our new Fall styles, and revisit some of our classic fits, from Paige right now #atjoelles.
We will help you find the perfect pair!!




New Arrivals from Norma Kamali August 24 2017

Norma Kamali
This iconic brand is developing such a following at Joelle's. Why?
Fit, fabric and functionality check all the boxes when it comes to what you are looking for.
Be sure to try on her footed legging with any of these pieces.
Apparently Norma wears these very often herself.
A great way to take a piece from summer to fall.
Be sure to follow Norma Kamali on Instagram
- her style and life/health philosophies are inspiring.
Norma Kamali looks
Norma Kamali Legging with footie
KEY ITEM: Stir up your wardrobe with the Norma Kamali Legging with Footie!
Sleek and flattering for all sizes, this legging is the ultimate go-to item in your wardrobe.




Limited Edition Yellow Lokai August 24 2017

Yellow Lokai
The National Pediatric Cancer Foundation funds research to help eliminate childhood cancer. While a majority of cancer research focuses on adult treatments, NPCF funds clinical trials to fast track less-toxic, more targeted treatments for children.
In 2017, Lokai has partnered with the National Pediatric Cancer Foundation and launched the Yellow Lokai, representing the power of hope, the strength of determination, and the courage to overcome.
NPCF logo



Help Us Make Room For Fall! August 17 2017

Making Room for Fall Arrivals
We need your help! We need to make room for our new Fall arrivals.
Please take advantage of our Summer Sale - the more items you buy, the more you save!



New Arrivals: Dream Scene & good hYOUman August 10 2017

Summer Sweats
Super soft and cozy for summer nights or
cottage mornings, there’s definitely
a message for you!
Dream Scene
Dream Scene is new from Wildfox – priced at $120 with
their typical kitchy attitude, we thought they
were fun and affordable!
more Dream Scene
good hYOUman
good hYOUman has developed quite a following here!
Inspirational messages, signature softness makes these
so sought after. $95-$120



New from Soft Joie August 02 2017

Cottage and Beyond - Soft Joie
Alex, Olivia and Vicki are loving the “Tammy” pullover from Soft Joie that just arrived at Joelle’s!
There are three new fabrics in this all time Joelle's favourite. Many of you own this piece so you know how much you wear it.
A dress up or down item that we order for the store every single time and way they make it!!
Alex is wearing Hoxton jeans from Paige and ED by Ellen runners.
Olivia is wearing Ankle Skinny jeans from 7 for All Mankind and
Sam Edelman pom pom runners.
Vicki is wearing Sola jeans from Fidelity and Moses sandals.

Photographed at Centro Garden, 437 Brant Street centrogarden.com



Joelle's & Jeff's Guyshop Community July 13 2017

Joelle's and Jeff's Guyshop Community
Joelle’s and Jeff’s Guyshop is dedicated to our community. With your support, we have been able to contribute to so many local causes over the past twenty years. Whether we are donating items to or sponsoring events that you are participating in, attending fundraisers, selling items for causes or hosting our own events, it is the team effort that makes great things happen!

We are pleased to share that Joelle’s and Jeff’s Guyshop recent fundraising initiatives, such as the Fashion Shows and Golf Tournaments have raised $300,000 for our new community Hospital! Our collective effort will be recognized in the new Joseph Brant Hospital Patient Tower with a named Oncology Reception Area and a Single Inpatient Room. For this special recognition, Jeff and I have decided to name these dedicated spaces In Recognition of Joelle’s and Jeff’s Guyshop Community to honour all those who have contributed to the success of these initiatives. We are so thankful to our staff, our valued customers, our business neighbours, our suppliers and friends for your tremendous generosity and ongoing support.

Jeff and I were also awarded with the Sesquicentennial Citizenship Award from Karina Gould on June 11th. Thank you to our friends at Joseph Brant Hospital Foundation for nominating us for this award.

Awards and recognition are not why we do what we do. We feel “it is every man’s obligation to put back into the world at least the equivalent of what he takes out if it.”
– Albert Einstein

We are truly blessed with the most amazing team here at Joelle’s and Jeff’s Guyshop, along with the most incredible customers and suppliers. These relationships contribute to our business success and in turn to our philanthropic opportunities. We hope to inspire other business owners to leverage what they do to give back in meaningful ways that don’t necessarily have to stray to far outside of what you know, love and do every day.

Here is a snapshot of some of some of the things we have been doing for the past few months.
Thank you to all of you for your support and enthusiasm.




We Are Ready For Canada Day! June 27 2017

Joelle, Alex and Olivia. Ready for Canada Day.
We're looking forward to the weekend as we celebrate 150 years of Canada.
The true north, strong and free!
Have a little fun with red and white clothing and themed accessories!
We've even added red lips with our Sara Happ Ruby Lip Slip.
We've also curated some fun Canadian themed accessories - one for you and
one for a hostess gift??
Accessories from Lokai, Foxy Originals, Jenny Bird, Hailey Gerrits and Giftologie.
Lokai, Foxy Originals, Jenny Bird, Hailey Gerrits, Giftologie




Summer Lovin' June 22 2017

Summer Lovin' with PPLA
PPLA Summer 2017
It’s officially summer!
Time to kick back and relax in your personal, laid back style.
Whether you are a shorts or a dress person, it’s so fun to add a
little colour, some great sandals and some lip gloss to your look.
Jeans still play an important role in the evening – the perfect partner
for a fun summer tank.
These new arrivals from PPLA are a total ray of sunshine!!
$75 - $132


Tinte Lip Balm
When these popped up in Joelle’s inbox she ordered them right away!!
They evoked a feeling of nostalgia!!!
TINte Cosmetics a brand of cosmetics based on simpler times,
sweet memories and flavored lip gloss.
Tinte Lip Gloss
TINte Cosmetics was created from a feeling, a feeling of a simpler time, a
time we all cherished, a memory of pure innocence, the essence of
youth and freedom.
The Creator of TINte Cosmetics is a modern day woman who remembers her
first encounter with a lip gloss, a lip gloss with the color, aroma and flavor that
launched her and a generation down the road to femininity.
In the early 1970’s and 1980’s. Flavored Lip Gloss and Flavored Lip Balm came
on the scene. This was a tender time during our teenage years.
For many of us this was our first experience with a lip gloss.
Many of us experienced our very first kiss wearing flavored lip gloss!
Many teens including TINte’s Creator Stacy Reid and Joelle herself
fell in love with the flavor and scents of these delicious glosses.
They were and still are a “must have” product and
are a favorite for women of any age!

Who remembers?